Heineken celebrated its 140 year birthday with the launch of a giant interactive social media installation at its iconic home The Brouwery in Amsterdam. Maskomi were commissioned to create an immersive experience from 5000 iconic Heineken bottles.

As part of an open global party, people from around the world were invited to share their own celebration messages and images through Heineken’s bespoke site and Facebook page, this was relayed onto the bottles where the user could not only view their message animated via the Heineken site but watch live online via the onsite streaming camera system.